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Check out the re-branding campaign for the Chester Zoo in North West England. It's low concept, high impact and something that's surely going to get a reaction out of both the zoo's visitors and the design community.
Love this article and process! It totally makes me want to be a kid again! In all seriousness, though, I love the whimsical, light-hearted approach to this. Even though, the zoo obviously isn't just for kids, parents and other adults can still be immersed in having fun at the zoo. Definitely enjoy this piece.
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