(click image to enlarge)
THE 2011 CREW:
(back row, l-r) Mindy Tang, Christa Zinner, Sally Yacovelly,
Lisa DeAngelo, Meagan Kelso, Tom Dombrosky, Jessica Messerschmidt
(front row, l-r) Patrick Mendoza, Nicholas Belcher, Gene Testa
COURSE OVERVIEW:
This course focuses on corporate identity and brand development — the varied uses of the mark and brand — showing the power that visual communication components must achieve. Emphasis is placed on strong, viable solutions and techniques of approach. Projects range from personal branding (mark, stationery system, and résumé), to re-branding logo design and collateral, including literature design and other peripheral materials.
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