Friday, December 9, 2011
Happy Holidays, Hershey-Style!
by Tom Dombrosky
This commercial is used by a well known Candy Company to associate one of its iconic candies with the shapes and sounds of Christmas. It cleverly and simply turns the iconic Hershey Kiss into a Christmas bell and plays a common Christmas tune. Millions of people will hear the sounds of the bells at various events such as church services, choir events, even just bell ringing
at the malls during the Christmas season. The commercial associates the sound to its candy and reenforces the candy in the consumer's mind.
The commercial is also festive with the bells in the shape of a Christmas tree and displays a good use of color. I would think the commercial has been successful since it has re-occurred through holidays for a number of years.
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I recently saw this commercial on TV and thought the exact same thing. It's older, but it's still being shown because it gives people that warm, familiar feeling of Christmas. With all the new advances in technology, graphic design, and motion graphics, you'd think that they'd update the commercial but nope, they've run this one for years!
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